ICHI/VILA

Ichi and Vila are two young Danish brands with the same ethos. They both aim to create glamorous yet relaxed clothes that always remain feminine. The Ichi collections are created by a young team of extremely talented designers that are very knowledgeable about the market they are catering for. Both brands focus on creating flexible clothing that can be combined with other items giving you the freedom to create your own unique style.

Boredofthehighstrret.com stocks a great range of both Ichi clothing and Vila clothing. The Ichi Bynda Cardigan is a real wardrobe essential, perfect for creating a relaxed layered look. The Vila Klara Halterneck dress with the flower print, taps into this seasons key floral trend. This Vila Halterneck has everything you could want from a summer dress and takes you effortlessly from a day to evening look. As well as their relaxed summer pieces, Vila also have a range of slightly more sophisticated clothing suitable for smart work occasions or dressing up for a night out. The Vila Roberto high waist skirt is a really sexy item offering a grown up but still girlish look.

Both Ichi dresses and Vila dresses are created with the wearer in mind ensuring that the clothes are cut well and fit beautifully. The Ichi Knitted Kilo dress is a great example of an Ichi dress that fulfils all of the designer’s criteria. It is both comfortable and feminine and can be added to so that your look is totally your own.

Vila and Ichi are the perfect brands for women that want comfortable, good quality clothing designed by people that are keeping a keen eye on all the latest trends. They produce beautiful clothes to a designer standard that are also affordable and very easy to wear.